Facebook has more than 890 million daily active users and today with the increasing population on Facebook it has the third largest population after China and India. If Facebook had been a country is would have been a reality. Coming back to the topic Facebook is the largest social community today though other social communities like Twitter, Instagram, Snapchat etc. exist but still reaching Facebook’s popularity level or to the level of its active user count has not yet been possible.

Business houses big or small has taken on Facebook to market their product and services but still, many business houses are unaware of the importance of marketing on Facebook. Not doing social media marketing may not affect your business for the time being but you never know the future. On the contrary, did you know 93% of the buying decisions are based on Social media marketing? Facebook Marketing Services has taken control over consumers buying decisions at an evolving rate in the last 2 -3 years. So, ignoring this change of marketing strategy now can affect your business in the long run or may also turn out to be a costly mistake.

In this digital era, which is evolving at a rapid speed traditional marketing methods are turning out to be unauthentic. 92% of the customers trust third party endorsement over brand marketing. The consumers are more likely to believe their friends and relatives about a product than the advertisement. So, it is very important for the brands to connect with their audience through social media than through traditional marketing techniques. As now a day all the customers are social savvy or a better way to put this is that they are more of a social reviewer with several followers and audience. So, the social media approach is the best way to connect to them and providing them with relevant and interesting content is the must.

To increase brand awareness to need to convert the digital audience into potential customers, this is only possible if a strong social bond has been made. The key to social media marketing is to make your customers a part of your brand endorsement and encourage them to play a real part in the business. Once a strong customer or follower base is made reward the most loyal or influential customer and make them feel a part of the brand rather than just a customer.

Social media opens a transparent path of communication between the brand and its customer, thus, enabling the customers to believe on the brand and trust its marketing. This also builds customer relationship and increases peer to peer recommendation.

With the evolve in technology, a brands work is not to stay with its customer but stay off them as they expect more from the brand that ever before and plays an important role in building a brand’s reputation. Thus, it is very important for a business to be active on Facebook so, that it can attract its social savvy audiences.