Are you looking forward to exploit the power of social media to increase your email subscribers? In case, you are not already using social media for this purpose, you are missing out on a huge opportunity.

Social media platforms are a great way to establish instant interaction with your users. This will also keep them engaged. Email marketing is deemed as the best way to engage users. It is cost effective and ensures direct access to your subscribers. Building an email list for higher ROI is very effective. It is one of the major strategies for long term marketing goals.

Things You’ll Need to Start Building Your Email List

1. A website/blog
2. Lead generation software – A lead generation software such as OptinMonster. It is made for the most effective way to convert visitors to your website and social media followers into email subscribers.
3. An email marketing service – The email marketing service will helps you manage email lists, collect email addresses, and send out emails. It lets you adhere to email spam laws and make sure emails don’t end up in the spam folder. Experts recommend Constant Contact, one of the largest and popular email marketing services across the world.

As soon as you have got all of the above three elements ready, it is time to get started.

Step 1: Start with collecting email addresses from your Facebook page. A successful Facebook page will have many fans. It is possible that most of these fans have never visited your website before. Add a prominent link to an email Signup form to convert those fans into subscribers. The process is very easy. All you need to do is introduce call to action buttons for business pages. These buttons will be prominently displayed on top of your cover image. The best part is that these are visible without scrolling.

Step 2: Give a link to your website. This is precisely where users will be taken once they click signup. Make sure the link goes to a page on your website featuring an email sign up form. Click on add button. This will save your changes.

Step 3: It is now time to use Facebook Retargeting/Remarketing pixel. The ads that you start see on Facebook soon after you visit a website is retargeting or remarketing. These websites actually make use of retargeting technology of use Facebook, referred to as Facebook Pixel. This process will not add anything visible to visitors of your website. In fact, it will just send a browser cookie to your visitors. This is to help Facebook recognize them.

So as soon as the visitors leave your site and visit Facebook, they will see your ads targeted exclusively to them.

Step 4: It is crucial to use Facebook ads for to promote pages mentioning special offers. Usually, people do not prefer giving out their email addresses. However, they are more likely to share it when offered something valuable in exchange. Offers given in exchange for email addresses are referred to as lead magnets such as templates, e-books, reports, cheat sheets, coupons, etc. To attract more number of email addresses, it is important that your offer is targeted to a specific audience. Using OptinMonster campaign, you can develop a landing page or blog post for a website featuring lead magnet. It will capture email addresses.

Step 5: Now create an ad on Facebook. This should be targeted to your free special offer linking to your landing page. When combined with the process of Facebook retargeting, the technique becomes more powerful. This is because your ad is targeted to those who have already shown interest in your offer.

Step 6: The step involves adding links to your signup pages in YouTube videos. Add calls to action and URLs in your videos to stay connected with your viewers. Try offering an incentive for users to click on the links. Most online marketers and WordPress website maintenance services prefer this technique. They offer learning material, bonus content, special discounts, and coupons. So add a link to your video. Visit Video Manager and click on Edit » Cards » Add a card. This will let you add a link to your website.

As soon as the user lands on your website, you are able to use a landing page with an OptinMonster campaign. This will display your targeted offers. The referral detection feature by OptinMonster facilitates targeting your campaign in a way that your YouTube fans can view it.

Step 7: It is now time to run a Twitter ad campaign. Ads by Twitter are a social platform that you can easily use to maximize your lead generation efforts. Twitter allows you to run lead generation campaigns directly within the Tweet stream of the user. This means, users can easily sign up for your email list sans leaving Twitter. Twitter Ads can also be used to drive traffic to your website landing page.

Step 8: Promote older posts with targeted options. Bloggers have ample content in hand that their new followers haven’t seen. Try sharing old posts. This will let you share more content with your users on varied social media platforms to maximize user engagement on your social profiles. Additionally, it brings more traffic to your website.

Revive Old Post plugin can be used to share old posts automatically on various social media websites. Targeted options will only display to visitors who click on older posts.

Step 9: Pinterest Boards are very helpful in lead generation. It will increase your email subscribers. Pinterest is a very powerful social media platform. It can be used for boosting email subscriptions. Just as with Twitter and Facebook, you can offer discounts, coupons, and content upgrades to your Pinterest followers. Also try offering free downloads such as video content, ebooks, audio content or PDFs. You may even show a welcome gate to allure visitors to subscribe the moment they visit your website.

Step 10: This step involves asking influencers to share links to special offers you have made. It is of no use keeping offers to your own social profiles. So make your followers, family, and friends, to share the offers. You may even request your dominant users help you spread the word. When your offer is recommended by users, it becomes more. This is because it helps users establish trust in you.