Digital marketing and SEO services in Singapore have acquired a lot of popularity in 2016, providing big and medium-sized businesses with absolute online presence and encouraging their services and products through tons of sites and social media networks.

Now the question is what do we expect in the year 2017?

Although some marketers believe that internet space is going to expand with more businesses entering into the digital world. On the contrary, some say there will be a whole makeover of how users and SEO giants give preference to the vast amount of data accessible on the internet.

The online marketing industry is great, complex, and unpredictable. To make things easier for you, we have studied and compiled a list of the most reliable digital marketing trends for the year 2017, which should be your center to articulate effective digital marketing strategies and online operations.

Increasing Dominance of Video Ads

Video advertisements are surely nothing new for social media giants like YouTube and Facebook. The news of Google ingoing the fray with in-SERP video advertising will alternate the whole range of online ads.

This also directs the cumulative acceptance of video ads among operators and, as the trend continues, we may suppose different types of video ads exploding up on our screens very soon.

Mobile Will Totally Control Desktop

We have understood how Google virtually phased-out all of the websites not developed for mobile. The ubiquitous occurrence of hand-held gadgets and decline of desktops obviously specifies that the smart money rest on mobile-focused internet marketing. Undeniably, mobile search and mobile optimization will be a top priority for digital marketers in the 2017.

Devoted Apps Will Find Their Way

A devoted application offers all the structures of mobile-optimized website, but in a more in-constructed, convenient, and accessible way.

Google has obtained app indexing that will surely bring in compensations to having a dedicated app in the future. Although we are still years away from apps completely replacing websites, however, business owners are realizing their potential, and 2017 will be an essential year in mobile app development.

Social Conversion Is Coming

A lot have said about the influence of social media. In the year 2017, the online societies would not bound to only company-consumer chat or attracting new predictions; instead, they will provide chances to recover conversion rates.
We have observed the same for e-commerce and lead generation websites. Social media will work as original conversion channels and offer tools to change prospects directly into buyers.

Year of Technology and Smart Gadgets

In the past few years, we have seen the launch of the Apple I Watch, Google Glass, Moto 360, and extra similar clever devices, which keep you associated with the digital world.

The year 2017 will see more of such smart devices and innovations in wearable technology, which will change the entire landscape of local marketing. Digital marketers will focus on the potential of wearable technology that would diminish the difference between “online” marketing and “real” marketing.

Exploration Algorithm Will Change Again

The search engine algorithms will change. With a huge amount of information added to the internet, search engine titans will keep on updating their algorithm to decide which content should acquire priority and rank in advanced and which should not on search engine result pages (SERPs).

Therefore, the strategy should be to remain original, informative, and helpful to your viewers. Digital marketers should not remain engrossed only on Google’s algorithm, but give due thought to Facebook’s algorithm and Bing’s algorithm too.

Online Advertising Will Become More Exclusive

We have observed a tremendous development in digital marketing practices over the last years. The competition for online space and supremacy over the internet is going to increase further.

As the response rises for top advertising spots, the values for online advertising increase as well. While some marketers believe that PPC will expire in the coming years, there will be more enhanced advertisement and alternatives ruling the web.

Unique and High-Quality Content Is the Key

Content, is referred, as the “king” in digital marketing, will remain an essential part of any online marketing campaign in the years ahead. The influx of professional writers and video producers will make content marketing more reasonable.

The key will be to write unique and interactive content through which readers can connect. There will be a huge demand for niche-based writers who have knowledge and capability in their subjects.

Conversion Rate Optimization to Offer High ROI

Conversion Rate Optimization (CRO) may not sound like a new term to most digital marketers, but it is time to introduce it on your website and landing pages.

Conversion rate optimization helps you track user behavior on your site and identify elements that are producing the highest number of conversions. Instead of assigning a huge budget for advertising, marketers can customize CRO to funnel more of their present traffic into sales.

Growth Hacking Will Remain To Evolve

The necessity for digital marketers to grab their audience attention through social media networks, viral marketing, and organic ads in 2017 will take growth hacking to a bigger level. The most charming digital marketing practice will continue to establish its vast potential in the face of all probabilities in the coming years.

There are numerous digital marketing trends and SEO service in Singapore, which need to be altered to remain at the concentration of users and search engine optimizers. Bearing in mind all the trends and upcoming in the realm of digital marketing, you need to keep your eyes open and track the best digital marketing tactics, which will keep you fast in the innovative curve.

Author bio

David Harris is the Content Writer and SEO specialist in Singapore. He has written a lot about SEO service in Singapore. David loves traveling, interior design, and animals of all kinds. In his spare time, he’s delving into the insights, forecasting, and ongoing in the world of digital marketing. David is inclined to provide readers with most recent, concrete, and precise information about the cyber space.