Who is a commercial photographer? What does he/ she do? How much does a commercial photographer get paid per shoot? What is the difference between a commercial photographer and an advertising photographer? There are endless questions. There is a huge list of how, which and what when it comes to understand the job role, pay scale, and opportunities of a commercial photographer.

If you have enrolled you in a commercial photography institute in Delhi, this article is totally for you. Here we would discuss the very fundamental yet the unavoidable parts of commercial photography.

 The keys to unlock commercial photography journey

• An aspiring commercial photographer should have the ability to infuse life in every object he sees through the lenses. Be it a building made of brick and mortar, or an old car for sell- everything should have a selling value when a commercial photographer clicks it.
• Everything is a product, even if it’s not. See the whole thing as an item for consumption that you need to shoot to put up for sale.
• Make the fundamentals of photographic lighting your bible. You have to play with lights in your photos to attract customers.
• Commercial photographers should be equally qualified in shooting people and portraits.

Target market

With an up rise of e-commerce and digital marketing, sky is the only limit for commercial photographs. The target the market is huge and the photographers’ vision, passions, and strengths are the only parameters to define that market. Bottom line: create photos that help your clients reach their target audiences and spreads business so that you can spread yours.

How does a commercial photographer make living?

Making money is difficult for commercial photographers. They are usually paid by flat rates for per shooting. However, payments are based on multiple things like client budget, the photographer’s experience, and reach of project.

Difference between commercial and advertising photography

Advertising product photography courses in Delhi teach aspiring photographers the difference of advertising and commercial photography. An advertising photographer has the relaxation to use an array of techniques to sell not only products, but also ideas, lifestyle and concepts. On the other hand, a commercial photographer take photos only of products that are about to be sold. The purpose is entirely promoting the product as it is so that customers can buy what they see. For advertising photographers, they have the liberty to click a picture that shows aesthetic values, and not a product as a whole. Hope this article was helpful for those who want to take commercial photography as a mode of living. We have shared the basics here, making sure you have a picture in mind about commercial photos, and what commercial photographers exactly do. Although the list is unending and we have included only a few, but this would ensure that you will look at the right places for better work opportunities.