The full form of SMPP is Short Message Peer to Peer protocol. An SMPP SMS gateway is used for sending and receiving messages to and from UMTS, GSM, CDMA, TDMA, and iDEN mobile phones. This is a level-7 TCP/IP protocol that gives used advantages like fast delivery of messages across a large number of prospects. There are a number of advantages that come from the use of an SMPP client instead of using a GSM modem for sending messages.

The advantages are as follows:

• Users of the SMPP server gateway can easily send messages to simple and shortcodes. This is in no ways possible when trying to send messages to GSM phones.
• The SMPP protocol is TCP/IP based and thus it does not require any kind of GSM hardware.
• The users can assign alphanumeric sender addresses.
• High throughput which means around 200 messages can be delivered per second by the use of an SMPP SMS gateway.

The Uses or Applications of an SMPP Client

The SMPP client can effectively be used for the following uses or applications:

• For sending message notifications to cell phone users. Take for example, when the service remains down or for notifying students about the cancellation of lessons or examinations.
• For sending voicemail alerts to cell phone users.
• For information solutions like sending traffic jam alerts, weather forecasts and stock exchange information.
• For MMS notifications. When the users make payments for Java applications and ringtones. The download locations are sent through MMS notifications. These are even sent through WAP Push messages.
• For processing votes from cell phone users or for voting purpose.
• For requesting music on radio

There are different telemetry applications that can also be carried out by the use of an SMPP SMS gateway.

SMPP Connections

An SMPP SMS gateway is widely used by a large number of consumers for connecting to Short Message Service Centre or SMSC. The SMPP client is generally called Extended Short Message Entity or ESME. Even SMSCs can extend data with the use of an SMPP connection. SMSs sent to an SMSC are known as MTs or Mobile Transmitted messages. This is mainly because they are sent to mobile phones. The ones received from SMSCs are known as Mos or Mobile Originated messages mainly because they were sent from cell phones. There are three ways in which an ESME can establish connection by the use of an SMPP server and the three ways are as follows:

• Receiver where the ESME receives messages and delivery reports from the SMSC
• Transmitter where the ESME submits messages to the SMSC
• Transceiver where the ESME can both send and receive messages to and from SMSC.

SMPP Solutions for Sending Messages to Different Parts of the World

There is not a single individual that does not like to send text messages. Text messaging is a simple, convenient and fast way of getting in touch with people or business consumers. SMPP client solutions are launched by some of the most reliable providers with the objective of providing top quality delivery of large volumes of SMSs. Sending messages in bulk to different prospects and existing customers is considered one of the best ways of launching a marketing campaign. Aggregators tend to be the focused clientele of companies providing SMPP server solutions. This is mainly because the providers are well aware of the fact that in the industry for SMSs, success generally comes with high rates of delivery of messages. The launch of SMPP solutions has made it possible for businesses to circulate messages to their clients within the shortest time possible but provided the solutions are incorporated in the right manner.

Reasons behind Choosing SMPP Solutions

Some of the major reasons why businesses make use of an SMPP SMS gateway for creating communications with their consumers are as follows:

Easy integration with almost any software.

Sending messages such as verification SMS, SMS promo campaigns and event details in personalized form is possible.

Group SMS can also be sent in just a few clicks.

User-friendly interface with detailed delivery reports, mailing schedules and import/export of databases.

Connecting to a robust SMPP server through an API helps in sending large volumes of messages at special rates.

SMPP SMS marketing solutions help large organizations and businesses in connecting with their consumers irrespective of where they are located across the world.

There is complete satisfaction that comes from the use of an SMPP server getaway.