It is a known fact worldwide, especially among automotive manufacturers, that India is a platform for lucrative business and high competition. To compete in this Asian land needs a strong manufacturing base. Low cost assembly in India is a tried and tested way of entering the flourishing automotive market of this country.

This way the companies can ‘test the waters’ before deciding to do full-fledged manufacturing in this country.

The Indian land welcomes

India has such a high domestic demand that almost every global company arriving here is found to establish their manufacturing plants. They come here as prospective clients and end up being flourishing businesses, busy meeting the lush demand.

The automotive market, almost everywhere in the world, is witnessing a spurt in demand of vehicles. Each country has its own distinct market features.

Features of the Indian market

One of the features of the Indian market is that it is price sensitive. Indians love to save money. Yet, when it comes to quality they believe not in an iota of compromise.

Yet another thing that global companies see here is that Indian consumers are hardly affected by global trends with respect to price. Indian consumer is smart. He or she knows that global companies, who have set foot here, have the benefit of low cost assembly in India. This means it is relatively inexpensive for the companies to set up their plants here compared to other countries. The Indian consumer wants the companies to pass on the benefit to them.

That’s the reason it becomes all the more important for new entrants in the Indian market to perform a thorough market study and research. They need to come prepared before plunging into one of the fastest growing economies of the world.

India is a diverse country. Its diversity can baffle outsiders at times. It is not easy for a foreign company to understand the Indian market. They would feel alien to this land. They need help of market specialists who serve as doors for global companies to enter India. They are the market intelligence that helps the companies set up entry-level strategies.

Creating favorable conditions in Indian land

Usually, new companies put up certain conditions to set up their plants. They include:

• Easy land acquisition for low cost assembly in India
• Constant power supply
• Appreciable road infrastructure around their facility for hassle-free transportation
• Skilled and dedicated workforce in enough numbers

Many states of India fulfill the above conditions. Global companies have set up their manufacturing plants in these states and are booming. The plants run 24×7 to meet the burgeoning demand of automobiles on the Indian roads.

The secret to the roaring success of most of these companies is strong support from specialists who understand Indian market well. They serve as strategic partners for companies who wish to do business in India. They create a win-win situation, wherein the companies gain huge profits through a booming Indian market and the country gets high quality automobiles and becomes a hub of business. This gives the Indian land a golden opportunity to attract more companies and bringing its economy to a new height.

Companies weaving high dreams must back themselves with strong support and market intelligence. It is not enough to enter the dynamic Indian market; the companies need to survive in it. A consulting firm with years of experience, knowledge, talented professionals, and a dedication to give new businesses direction can help such companies form low cost assembly in India. Names like AGS Tech Exim are trustworthy in this regard. They provide value-added partnership to form a pillar of support for foreign companies in automotive and engineering market.