There’s no denying the power of social media in this digital age. Currently, there are almost 4.5 billion social media users around the globe. This figure is equivalent to more than 50 percent of the world’s population. It appears that social media channels are where people live and breathe.

Not only is social media used for personal interactions, but it is utilized for business as well. Companies and organizations use social media channels like Facebook, Instagram, Twitter, and LinkedIn in promoting their business and products or services. Even small-time entrepreneurs preferably use social media to sell their goods. That is where social media marketing comes into the picture.

If you’re creating and selling handmade crafts, here’s how to promote your business via social media:

1. Use Facebook advertising to target your ads

Facebook advertising is precisely what it is – promoting your products via the Facebook channel. The process entails creating Facebook ads to reach out to your target market. You must choose your ad format, target audience, and placement. The ultimate goal is to ensure these ads appear on the newsfeed of your prospective customers. When done correctly, your ads will be visible to your prospects, and they might end up buying your handmade crafts.

2. Publish your handmade craft photos on Instagram

Handmade crafts are very creative, attractive, and appealing. It’s best to photograph your handmade products, whether decorative candles, hand-drawn stickers or home decors. As such, be sure to post photos of your handmade crafts on Instagram. Many customers get easily and quickly enticed by appealing images. Ultimately, product photography displayed on social media can make a difference in your handmade craft business.

3. Post short video clips on TikTok

Apart from photos, videos are best used for marketing. Why? Video clips resonate well with people as they are easily digestible and very memorable. Think of how one video clip gets instantly viral and how people talk about it for months.

That said, post video clips on TikTok, and you’ll earn a lot of followers right away. As you’re into the handmade craft business, show your audience where you get your monthly subscription of craft kits and how you produce your products. Doing so will create a unique selling point (USP) for your handmade craft business.

4. Share blog posts on Twitter and Facebook

Bill Gates once said that content is king, and this rings true to this day. In the digital realm, users are after pieces of content, primarily articles or blog posts. It’s best to produce and post content pieces for your blog. From there, be sure to share these blog posts on your social media. You can write about how you create your handmade crafts or any article about the handmade product industry.

5. Create an online community of loyal customers

When it comes to handmade crafts, satisfied customers will always buy your products and patronize your business. This is especially true for handmade products such as custom-made apparel, artwork pieces, hair accessories, and home decors. For this reason, it’s best to create an online community of regular customers. To turn them into loyal customers, create a Facebook page and add your regular customers. Be sure to engage with them regularly.

6. Launch contests with giveaways

To create hype on your handmade craft business, launch a contest on social media and provide giveaways. For instance, hold a Facebook live streaming and throw your viewers some interesting questions. Those who will be able to answer will instantly get freebies from you. This strategy is an excellent approach to promoting your handmade crafts. Sure, you won’t earn out of handing up giveaways. But you’ll be surprised at how your profits will eventually double in time.

7. Ask for help from social media influencers

Influencer marketing is very prominent in social media. Big-time companies even pay influencers and call them brand ambassadors tasked to promote their business. Even small enterprises tap some of their famous friends on social media to market their products. If you have friends or colleagues who have a strong following on social channels, ask for their help to promote your handmade crafts. If you start earning for your handmade business, you can pay them on a commission basis.

Social media marketing is indeed one of the most effective digital marketing strategies. To harness the power of social media in promoting your handmade craft business, follow the practical steps discussed above. By doing so, you’ll get as many customers as possible who will eventually patronize your business. Ultimately, doing so will give you high returns, even amidst the pandemic.