Magento has been one of the most versatile online shopping platforms trusted by world’s leading brands as well as widely used by small businesses and start-ups. It is popular due to the fact that it is an open source and free to download thereby helping store owners to sell their products quickly and easily. Compared to other eCommerce solutions floating in the market, it has great flexibility to manage the content, the design and the functionalities of the store.

Magento is scalable which means it grows with your business. If you want to add a new feature, you can easily add it from its vast list of extensions. Additionally, it is a huge community of talented and fast growing developers to provide support to the store owners.

It deserves making clear at this phase that Magento 1 is still an incredible ecommerce platform. Its flexibility remains a trademark and is perhaps the primary reason it continue to be so popular today, with an estimated 11% of ecommerce internet sites improved it.

With a variety of pre-made plugins for Magento 1, it is possible to create an online store with a large array of features at a relatively affordable. And also although this adaptability is what has made it so prominent, some state it is the reason other beneficial functions like mobile responsiveness, admin capabilities and necessary performance optimization had been rather forgotten.

This is where Magento 2 starts to reveal its genuine value. With components like better website speed, a more useful admin location, much better mobile-friendliness as well as an improved checkout readily available from package, it starts to come to be clear why there was a lot buzz when it was released.

So just what are the major reasons pushing services to upgrade to the brand-new Magento platform regardless of it not being extremely mature.

With the release of Magento 2, there have been a lot of improvements to this shopping application in terms of flexibility, scalability, and performance while keeping in mind the optimum convenience of the user. Doubtlessly, this new version will improve your business performance by leaps and bounds.

• The Magento 2 offers full page caching built into the community version as well as the enterprise version.
• This means that instead of the Web server having to do a tremendous amount of slow database queries to render a page, it operates on the server database to pre-render its each and every page into basic HTML.
• This reduces the load time from a time consuming 5-8 seconds lag to a neat 1-2 second, resulting in a faster page response for many eCommerce sites.
• Faster page load time allows for a lesser load on the server due to the reduced number of disk reads and network round-trips.
• This, in turn, provides faster loading time in the catalog as well as check out pages creating a richer customer experience.
• So, the websites can now easily handle much more visitors and traffic without incurring huge costs on increased infrastructure.
• This translates into higher conversion rate which is a key factor on the basis of which Google ranks websites as faster loading websites which in turn can earn a higher rank.
• This improved scalability of Magento 2 has the ability to cater to more than 2 million page views and approximately 250,000 orders per hour on a very busy day.
• The Magento 2 comes with a wider range of extensions which offer greater customization as per the user’s requirements.
• The business owners can easily take the advantage of custom features of the Magento 2 for adding them to their site or extending the capabilities of the shop.
• Also, installing and upgrading the extensions in Magento 2 are much easier now.
• It includes a standalone installer which will check for pre-requisites before it starts and thus leads the way to a faster and smarter installation.
• It offers better reporting of Product Sales and Customers Data for Data Analytics.
• The Magento 2 comes with an enhanced visual design editor with a drag & drop interface where users can easily start a theme and also add their own features and customizations.
• The Magento 2 has features of enhancements in Admin Panel such as drag & drop product images, facilitating easier frontend development.
• It has a multi-warehouse support.
• The Magento 2 has got an improved multilingual support.
• It has an improved and a simplified checkout process.
• It has got improved security as it is tightly integrated with PayPal, BrainTree, CyberSource, Authorize.net, and WorldPay payment gateways.
• The Magento 2 pre-integrates Apache Varnish to cache page content for faster performance and optimizes code and images for faster loading.
• Magento Enterprise Edition 2 .0 also delivers enterprise-grade scalability and high availability with standalone master databases for key subsystems along with multiple slave databases.
• And finally, this modern, modular architecture reduces the complexity and cost of maintaining the site and it future-proofs the investment of its users by simplifying upgrades.

Conclusion:

Thus, Magento 2 brings a whole new playing field for merchants and solution partners.