Many successful companies are born out of a consumer need for a product. Take the case of Jenny Wang, the founder of Petite Studio. When she launched her clothing business, she made sure that her fashion label catered to women with the height of five feet and four inches and under. Wang’s clothing line provides a range of trendy skirts, pants, dresses and tops with sizes ranging from XXS to large.

This tiny but mighty clothing label is expanding steadily as evidenced by the sold-out pieces on the website. Petite Studio has also become popular with the petite community, with an Instagram follower count of more than 80,000.

You, too, can become a fashion entrepreneur like Wang. Creating a clothing line has never been more attainable today. You can set up an online shop on your own or with the help of an e-commerce SEO and web design company. Once you have your website up and running, you’re all set to sell your clothing products.

Having a website, though, is just the start. You need to get ahead of the competition in the marketplace.

Here are some suggestions to help you launch and run a successful clothing line:

Coming up with a great name for your clothing brand is important, but don’t disregard the next most important thing: positioning your brand in a specific market. You need to figure out who you’re designing for and zero in on one direction. If your clothing line were all puppies, for instance, having 10 puppy shirts then selling one shirt with a kiwi on it wouldn’t make sense.

From time to time, there are clothing lines on the market that have one or two offbeat designs thrown in simply because consumers happen to like a certain creature, bike, animal, etc. If you want prospective customers to become aware about the existence of your brand, they’ll need to recognize it. Be consistent with your identity. Display your talent tastefully while staying iconic to your chosen industry.

Writing and implementing a business plan at the start of your venture is always a good idea. This plan will serve as a roadmap detailing how you will reach your goals over the next few years. Take note, though, that your business plan is not necessarily set in stone.

When creating this important document, make sure that you include branding details, ad strategy, sales tactics and marketing elements. Also, do not hesitate to make adjustments or changes based on the market environment and the feedback that customers are providing. Remember that managing a business is an ongoing evolution. Having a clear plan of action, therefore, is essential. Equally important, however, is to be flexible and adaptable.

The production of t-shirts and other types of custom clothing can get costly, but you can implement measures to keep them down. Figure out which type of clothing is the most cost-effective based on the initial capital you want to invest in your business.

If you’re on a budget, you might not want to choose the most expensive material for your chosen clothing. So take a good look at value options for your clothing line. This way, you may introduce add-ons, such as custom screen-printed tags – and this may still be more affordable than going for a top-of-the-line t-shirt brand.

If you’re set on launching a clothing brand, work your way up. At the same time, don’t forget to offer top-quality products to your target market. Don’t simply go with a heavy tee that is not soft because the materials are cheap. If people are unlikely to wear your clothing, the game is over for your business.

You’ll also want to figure out the price for your clothing products.

Here are a few guide questions you should keep in mind:

When thinking about the answers to these questions, review your target audience, evaluate your budget and look at what your competitors are doing before arriving at a decision.

Starting and running a clothing business isn’t always a walk in the park. This venture entails different challenges than other small businesses. If you’re unrelenting in your dedication, though, you’ll be satisfied seeing your customers live their lives in your creations – and doing things on your terms.