Big Data is an expression that is becoming more and more popular all over the world for business growth. It is mainly used by analysts in their work, but they also arouse interest from ordinary people. This is because, as a work tool, it is a source of a number of useful data and information, and in society, it causes reluctance and fears of excessive surveillance by corporations using it.

Called Big Data sets tend to look for, download, collect, and processing of the available data. It is a method of legally gathering information from a variety of sources, and then analyzing it and using it for your own purposes. As a result, a consumer profile is created by the experts in Ducima Analytics Private Limited, which is later used to e.g. increase sales. Therefore, the most important thing in Big Data is the processing of information and the practical application of the conclusions drawn from it, not the mere collection of data.

Examples of Big Data application

Big Data is ubiquitous today. The entities that use them in their activities are, for example:

• Banks – Collect data that results from movements on user accounts, e.g. payments made, their size and type of purchased items;
• Companies – They release their own applications that are downloaded by users to smartphones or tablets. By installing the product on a device, most often you automatically consent to the application’s access to your own data;
• Owners of web portals who can also collect such data through the services provided. Most often, consent to such an action is included in the regulations.

Social media channels and Big Data

An interesting source of data is also social media. The information obtained from them is very difficult to analyze because it does not contain numerical values ​​that can be easily compared with each other. However, they can be analyzed in terms of the presence and content of keywords, the appearance, and frequency of user posts, and their response time to posts posted by other people.

Is Big Data worth using and when?

Big Data has great potential to create consumer behavior. Based on the collected data, you can create and precisely define the profile of their needs and effectively provide them with ideal (from the seller’s point of view) solutions. Such long-term activities have a chance to contribute to the emergence of a competitive advantage on the market for the benefit of the company that has decided to use Big Data tools.

Big Data can be used in a way that is beneficial for both the consumer and the enterprise. For example, based on the information collected, the bank is able to offer the customer a revolving loan on the account so that he can afford additional expenses.

It is a tool that helps organizations better understand their own environment and the consumers who use their products or services. Therefore, it is only up to qualified and informed staff whether Analytics companies like Ducima Analytics reviews will manage to use the collected data in an ethical manner that does not harm current and future users.