If you’ve grown up in late 90s or early 2000s, then you must be familiar with the word organic for a long time now. During those times organic food had started building up in the markets. The demand was starting to grow but at a very slow pace and people started to think that organic market was a dying industry.

There are various reasons as to why this happened. First was lack of awareness among the people. People did not know much about organic food at that time. For them it was just another market gimmick to sell the food at expensive prices and label them premium.

Another reason was the non-availability of organic food at most places. Even where the demand was rising, the suppliers weren’t able to tap them. People had to either go to supermarkets far off or to the farmer’s market to buy organic food online. While some people did not mind travelling to buy healthy food, most of them went back to the conventional one because of its convenient availability.

Another major factor in people not buying organic food during those times was the expensive pricing. Organic food products were priced 30%-80% more than their conventional counter parts. This discouraged people to buy organic food as they weren’t really aware about it and the prices just drove them away. Barnyard millet price of the organic category was way more than the conventional one.

But due to the advent of internet and e-commerce retailing, organic food market was saved. A lot of e-commerce portals opened up which started supplying organic food to people’s home. The whole perception about organic food started to change as it was finally available and people got to try it for what it was- Healthy and fresh!

Websites like Jivabhumi are fresh and healthy food suppliers in Bangalore and have been pretty good at it. There are a wide variety of organic products to choose from. All you need to do is place your order in the comfort of your house and get you desirable products delivered straight to your house.

Currently, the organic food market seems to be growing at a decent pace. It is also due to the recent health and fitness trends that are building on. Eating healthy has become a lot cooler than it previously was. People take pride in eating healthy as they believe they fall into a niche category. The true achievement for this market will be when they are able to drop the prices and make organic a necessity product.