Email appending refers to a marketing technique that businesses use to create a viable subscriber list of their customers. It involves taking all the relevant records they have on their customers from their CRM database to compile a list for business messages. The information could include the first names, surnames, mobile numbers, and postal addresses of the buyers. The businesses then match it against the information in the database of a reliable email appending vendor they hire. This enables them to obtain or update email addresses of all their customers in their CRM database. Only then can the businesses send commercial text messages to their customers, encouraging them to make purchases or educate them on a new product or service.

etargetmedia – How does email appending work and benefit businesses to boost online sales?

etargetmedia is a popular corporate email marketing service provider in America. It specializes in email data appending, postal marketing, campaign management, and email segmentation services. The company has been conducting its activities from its head office in Coconut Creek, Florida, for over 20 years.  During this period, it has been able to gain a favorable reputation among businesses throughout the country. Many of them admit its qualified professionals have been responsible for their growth in the market. The solutions they provide have led to a significant increase in online sales and revenues for the businesses.

The experts here say many businesses may not be sure how email appending works. They point out this email appending involves the following steps:

1. The process begins with the businesses collecting the information they have on their customers on their database,
2. After obtaining the information, they send it to their email appending vendor,
3. The email appending service provider matches the information with the data in the master file,
4. If the email appending vendor notices any discrepancies in the information, he makes the necessary corrections,
5. The email appending vendor then creates a comprehensive file of the email addresses of the businesses’ customers, and
6. After creating the file, the email appending service provider sends data validation messages to the customers.

Advantages of email appending services for businesses

Businesses can enjoy the following 4 benefits when they use email appending services:

• Email appending services opens up new revenue streams for businesses in any niche,
• They can expect a positive response from their consumers to email marketing campaigns which boosts sales,
• Businesses are able to reconnect with customers who have not made purchases for a long-time, and
• Email appending services help businesses to get a better picture of the profile and demographics of their customers.

The specialists from etargetmedia conclude by saying businesses can see significant increases in sales in their online marketing campaigns by using email appending services. This is because they can expect a positive response from their customers who eventually purchase their products. They also reconnect with many of their old customers.  Businesses even get a clear picture of the demographics of the buyers they cater to in the market. Moreover, email appending services enable businesses to tap into new revenue streams, which increases their profits.  The businesses can expect to earn returns equivalent twice their initial investment on email appending services.