Do you wish to send and receive bulk messages to and from your target audience with the utmost ease? Do you own or manage business applications developed in PHP programming language? Have you been wondering to implement bulk SMS within your business framework? If your answer to these questions is a ‘yes’ then you have landed exactly at the right place because the text further gives detailed knowledge of bulk SMS services and usage of bulk SMS API PHP for PHP-driven business applications.

Defining a bulk SMS API …

SMS communication is the best way to communicate with the business audiences and spread the marketing word amongst them. With a single click, you can send tons of bulk SMS to potential customers across the globe. Adding to the significance of bulk messaging, a recent survey reports that approximately 98 percent of bulk messages are read by the recipients just within 3 minutes of its delivery. Further, a total figure of 95 percent of mobile users prefer business communication solely done using SMS services. However, to avail such enticing benefits of bulk SMS services effectively, all that you need is a potent bulk SMS API.

API is a widely used abbreviation for an application programming interface. As the name indicates itself, the API is a system that allows the business to access a dedicated channel through which it can send and receive bulk SMS to millions of users. In other words, bulk SMS API is a specific set of routines and protocols that defines how any business application must interact with the bulk messaging architecture with an objective of trans-receiving SMS. Let’s dive further taking into consideration the below explanation.

Your business bulk messaging application is fairly capable to gauge and initiate the process of sending bulk SMS to the desired audiences. Therefore, you can draft the business message and also facilitate the customer contact database. However, in order to get these messages delivered to the end-users, the messages must pass through the gateway where SMS routing can be done. This requires interaction between the business application and the bulk SMS gateway. The SMS API plays its role here and acts as the connecting medium between the above-stated entities.

Stating further, the SMS API is a mediator between your business applications and the SMS gateway. Metaphorically, the interface is at on end connected to the bulk SMS gateway and on the other end lies your business application. The major difference between these to primary units is the technical language being used. Stating simply, the language in which bulk SMSs are written is user-friendly English or any other regional dialects that can be understood by human beings. On the other hand, though, bulk SMS gateway needs messages that are inscripted in strict machine language. Since the intricate system only understands this language it is crucial to resolve the language discrepancies. The bulk SMS API, in a sense, translates the user-friendly human understanding linguistics into the machine code that works well for the gateway for any given message. Owing to the feature of bi-directional bulk messaging, the application programming interface is also accountable for translating sinuous machine language to user-friendly linguistics for the incoming bulk messages. Thus, one can clearly comment that a bulk SMS API plays the role of a translator in the process of bulk SMS.

Diving further into bulk SMS API PHP …

The php business applications owned by your organization holds the concepts of PHP programming language. The message data initiated by these applications must be submitted to the gateway in a designated mannerism. Since the application itself can not send this data, it uses bulk SMS API PHP. this API is also designed using the concepts of PHP programming language and thus gels well with your php developed business applications. The API receives the information from the business application and packets it to the bulk SMS gateway in the form of requests. These requests are generally URL feeded and thus the query parameters are passed using the URL slots. Speaking on technical ground, the above-stated URL holds request parameters like sender ids, request states, reset, etc. Simultaneously, the bulk SMS API is also responsible for handling responses from the SMS gateway. Therefore, the API receives responses from the gateway that include information on delivery reports, success ratios, etc and the forth passes it down to your business applications. Here it is worth noting that such APIs that work on the principle of GET, PUT, POST and Delete requests and responses are known as RESTFUL APIs (generally used acronym for Representational state transfer APIs).

The major perk of using Restful APIs lies in the fact that there is absolutely no need to install additional libraries or software while harnessing the potential of Restful application programming interfaces. Additionally, the employment of such kind of an SMS API allows the transmission and reception of data in various data formats. This data can be transferred either synchronously or asynchronously. As an appended advantage to the mind-blowing features of bulk SMS API, such methodology of data transfer allows the bulk SMS API provider to focus on specific business needs and easily craft an API that aligns with business specifications. Generally, the interfaces provided by modern-day SMS service providers are pretty standardized in nature and thus hold their significance for a large group of business applications. The usage of standards also annex the API with added security and monitored performances.

Integrating with the bulk SMS gateway …

The process of integrating bulk SMS API PHP and its associates successfully with your existing business application architecture is known as PHP SMS gateway integration. This integration ascertains the intended business house for sending and receiving tens of thousands of messages to the target audience using the seamless power of SMS services. Adding as a fun fact, a recent survey report states that SMS communication in business terms to be 5 times more effective and efficient than bulk emailing. Therefore, bulk messaging outwits all other marketing techniques including dominant bulk e-mailing. With effective gateway integration done in place and provided a dependable bulk SMS API PHP, you as the business can be assured to harness the perspectives of bulk SMS services to the fullest for your deemed organization.