Change happens all the time in a fast-paced world, especially in the digital marketing industry. Nowadays, people are talking about different types of digital marketing; everyone is also checking out various platforms like the New Zenler. If you want to build a career in this industry, you must learn to invest your time to keep up with the latest.

With the latest trends in digital marketing, it looks like you will need a refresher on some of the old trends that are being incorporated into the newer trends. Having a background on how new technologies like algorithms, chatbots, artificial intelligence, etc., work would be beneficial as the latest in marketing revolve around these trends.

As the world moves forward in the new normal where people will spend more time online than ever, more digital marketing trends will likely continue to shape the future of the business world. So, which trends should you know more about?

Digital Marketing Trends 101

Today’s generation has changed the marketing world by focusing everything on what’s digital and technological. This marketing’s merits outweigh its drawbacks, which will likely make it grow bigger, especially as more companies see its advantages during a crisis. Learn about some marketing trends that will make likely improve and become more popular in the coming years:

Voice search has become a helpful tool for searching for information while your hands are full, allowing you to multitask. Imagine baking with your hands filled with some ingredients, and you need to know how many tablespoons of sugar you need to add to your cake mix.

According to a recent study, in 2022, 55% of American households will own a smart speaker, 20% of searches are done through voice search, and 58% of people use voice search when looking for a local business. It’s no wonder that voice search optimization will become a big trend in digital marketing as more people turn to this technology for help.

Some companies might find it challenging to personalize their email marketing campaigns, especially when their reach grows. You could use this to your advantage because personalizing these kinds of marketing would convert casual customers to become more loyal to your business. In fact, 80% of consumers have claimed they have a bigger chance of doing business with companies that personalize the transactions, while 90% find this marketing more appealing.

So, don’t forget to add some personalized appeal to your marketing to boost your sales. Apparently, people love it and will become more loyal customers when you personalize all your campaigns.

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Influencers have gotten more popular nowadays, that surveys show that 63% of sampled respondents are confident in trusting them and the brands they endorse. Influencing has become a full-time job for many people who have amassed a following on their social media. It looks like this kind of marketing will continue to grow as 49% of respondents buy what the influencers they follow said would be a good product or service.

If you think about it, it’s not that difficult to become an influencer these days. You can create a social media account, be visually appealing, and post the content you focus on 24/7. With this, people are all over you and will buy whatever you tell them to. It’s kind of weird and dystopian, but it works for marketing, of course.

One of the most significant digital marketing trends in recent years is video marketing, as 92% of people in the marketing industry claim it is an essential part of any marketing campaigns they release. This trend will likely continue to grow as people love visually stimulating marketing.

Recent studies have shown that websites and campaigns that include video marketing get 50% more organic search results than plain text marketing. It’s looking like people are getting too lazy to read, so take advantage of it by doing live streams, video ads, virtual events, interactive content, and more.

The Future of Marketing Is Digital

With the changing times, there have been too many trends that the digital world has brought to the marketing industry – from Instagram reels and geofencing to WhatsApp Marketing and Facebook Marketplace. Because of this, businesses are scrambling to make adjustments to incorporate them.

If you still haven’t incorporated any of them in your campaigns, it’s time for you to do so. Not only will they help your business take off and boost its sales, but they are also cost-efficient and more effective.