Halloween is just weeks away.

This day, for many people, is an exciting and fun time to dress up, pretend to be a creepy character and collect mountains of candy from their neighbors. As for marketers and business owners, Halloween serves an opportunity to re-engage with customers and come up with a marketing and advertising strategy that generates sales, improves brand awareness and builds excitement.

If you’re in charge of creating the marketing campaigns for your e-commerce store, you’ll want to go with ideas that are actionable, detailed and easy to execute.

Here are Halloween marketing ideas that will help bump up the sales growth of your business:

1. Publish Halloween-Themed Content on Your Website

Certain Halloween-related search terms increase greatly during October. A couple of examples include, “Halloween DIY ideas” and “gift ideas for Halloween.”

If your e-commerce website already has a blog, you can use these search phrases to build themed content for your online shoppers. You can rest assured that there’s no scarcity of festive content.

If your e-commerce shop doesn’t have a blog page, don’t fret. A company specializing in digital marketing can create this page on your website. The same agency can even provide you with content recommendations that can push site visitors into your sales funnel.

When your business publishes relevant content and targets the right keywords, you can drive more organic traffic to your e-commerce store. This will bump up your visibility on search engine results pages (SERPs), which will help raise your business’ conversion rates and return on investment (ROI).

2. Give a Halloween Look to Your E-Commerce Shop

Let your online shoppers get the Halloween vibe as soon as they land on your website. Add some spooky but entertaining elements to various areas of your site, including the home page, product pages and registration form. You can also take the opportunity to use creepy-looking fonts and design scary banners.

If you plan to display discount offers and special offers, remember to give them the Halloween touch. If your website has the “Spin the Wheel” feature, you could add festive Halloween touches, such as pictures of spiders and bats.

3. Run a Halloween-Themed Contest

Another good way to build buzz around your e-commerce store and drive sales this time of year is to run a Halloween-theme contest.

People like the thrill of participating in a contest. Even better, they like winning things for free. If you can garner enough entries, you’ll increase traffic to your website and boost sales.

Make things more interesting by allowing your customers to submit user-generated content as a rule for the contest. This is anything your audience produces that speaks positively about your brand.

You can use this content and display it proudly on your website and social media channels to build brand awareness and boost your credibility. This is also a good way to create customer loyalty and engage with your target audience.

Add a Halloween-themed design to your contest and promote it on social media, your website and through e-mail. You’ll want as many people to be aware of this contest as possible so you can drive conversions and grow your brand following. Pro-tip: consider adding social sharing buttons so it is easy for users to spread the word about your brand and increase entries.

4. Launch a Halloween E-Mail Campaign

An excellent way to build hype for online shoppers over the Halloween season is via e-mail marketing. People who are into celebrating Halloween may take advantage of the best offers, discounts and products on the web. You can increase your chances of generating more sales this month if you can pull off a great e-mail campaign to this audience.

When focusing on a Halloween-themed e-mail campaign, create one that builds excitement for the season and encourages first-time and regular online visitors to explore your website and buy your products or sign up for your services.

Use a simple and clean design that is easy for the eye to follow. Shoppers on their mobile devices should be able to view their e-mails with ease. Make sure your campaigns aren’t difficult to engage with, messy or cluttered. Break up extra white space and text using eye-catching images that evoke sinister or eerie vibes.

Start a promotion exclusive to your e-mail subscribers that lasts throughout the Halloween season. Feel free to use giveaways, product promotions, discount codes and other strategies to garner excitement around your e-mail campaign. This way, more people will buy from your online store.

Halloween shouldn’t spook away your customers. It should encourage them to shop more at your online store. Take this event as an opportunity to build a festive and definitive marketing strategy and begin driving more organic traffic to your e-commerce website.