The social media has continually recorded daily increase in its number of users. Indeed the world is a global village, and the social media has become the village square. Promoting your startup on social media is one of the cost-effective ways of getting your business to your target audience.

 It’s more or less like a door to door business. Instagram has about more than 500 million daily active users, and every startup just needs to leverage on this platform to get their business known. Outlined below are nine tips to help you promote your business and enlarge your online customer base. After you have successfully created your business page on Instagram, here are things you need to remember:

1. You need to socialize:

It has nothing to do with one’s temperament; it’s all about socializing. Although Instagram now has online store capabilities and other official page links, it is expedient to know that most of its users are still there for a sole purpose which is to socialize. Knowing this fact is the first step which enables you to focus on building closer connections with your audience by responding promptly using a professional customer care relation approach.

2. You need to set a preferred page target audience:

To promote your business page to the right target audience, ensure you set your preferred page audience immediately after creating your business page. To achieve this, go to Settings > Preferred Page Audience then specify your audience information such as target locations, interests, languages, and gender.

3. Always post at the right time:

If you ever want to maximize the visibility of your post or to increase the number of your post readers, be sure to post when your target users are most active or online. Though it depends on demography, generally between 1-4pm is the best time. 

4. Use the right keyword:

The use of the right keyword will always matter when it comes to the visibility of your post. Therefore see to it that you use the right keyword in any post you publish on Instagram.

5. Pay for Sponsored Ads”

Instagram sponsored ads are very cheap, and they help your post to get to the right audience and also to be viewed by all your friends. Take advantage of Instagram tool and Instagram Ads to steadily grow your followers and compete with countless other brands in the same niche with you.

6. Be consistent with your campaign culture:

To foster your audience’s familiarity with your business or niche, the first thing you need is a consistent brand voice or culture that speak about your business alone.

7. Create a CTA button:

Instagram now allows business pages to add CTA buttons; this button triggers a variety of actions ranging from downloading an app to making an online purchase. Please use it.

8. Use catchy usernames and pictures:

Most Instagram users don’t have time to read posts; they only come online to watch pictures. Hence, you need to learn how to use catchy instagram  usernames  and pictures to grab attention of greater number of people  on your profile and post.

9. Offer free services and promos:

In your business, try to offer free e-books and other services that are beneficial to your customers such as buy real instagram followers or get the best offeres. Do this at no cost, and you see customers rushing to patronize you.