“I already have a webstore, do I still need a mobile-friendly website?”

In this day and age, the answer is yes. No need to question it in the first place.

This day’s fast-pacing innovations and technological advancement influence everything around it. How does it connect with your online retail store? Look around and see how many people are holding and scrolling through their smartphones. That’s the answer.

To put it in clear perspective, it’s because your customers are switching from desktop to mobile. So, if you still don’t have a mobile optimized site and you’re still debating whether it’s beneficial to your business or not, here are a few good reasons that will convince you to develop one now.

Accessibility

People nowadays holds smartphones which they use if not always, the majority of their time using it to access the internet wherever they are, whenever they need. In short, everyone’s on mobile.

You don’t even need numbers to illustrate how many users are on mobile most times than those who sit in front of their desktops or laptops and the probability of them shopping on their devices. One can shop while on the transit, mall, home, office, anywhere — it is portable, unlike a computer/laptop.

Your customers expect you to deliver

If you’re an e-commerce with an online webstore and social media accounts, by no means you shall have a mobile-friendly site. Since you are sure that your customers are on social media, it’s safe to assume that they’ll likely visit your store via mobile.

Traditional websites and desktop versions of it viewed on a mobile device with a 4-inch screen doesn’t go well together. It’s hard to look at especially for those with bad vision and little grasp on how these electronics work.

What does this imply? If you don’t provide your customers with the seamless online shopping experience they want and deserve on mobile, chances are they’ll go someplace else and immediately close your tab.

You should value your mobile customers as much as you value your customers who visit your site via desktop or laptop.

If not most, half of your traffic comes via mobile

Presently, a lot of customers and mobile users prefer to view or purchase items online thru their handheld devices. In present day’s conversion, mobile consumption is higher than desktop consumption and with that, it doesn’t plan on slowing down.

Wake up. Open your eyes to present days’ reality and you’ll see how smartphones are game-changing for businesses especially those in e-commerce and m-commerce.

Social media mobile audience

Consider your audience, your target market. Now, with that number laid out on the table, how many of them do you think uses smartphones?

Even today’s elderly use one and are more comfortable using them that large, bulky and non-portable computers. Study your consumer’s behaviour, gather sufficient data regarding it and 9/10 will convince you that it’s time to launch a mobile-friendly webstore.

Beneficial for local businesses

When you’ve got a line of competitors, both local and international, it’s hard to get your brand wide and known especially if you’re a local startup and you’re being stepped over well-known brands.

This is where developing a mobile optimized brand goes handy. As you may know, customers often look for local stores on their mobile that are near them. Once they know which stores are near their radius, there’s a high chance they would visit it within 24 hours.

If you do everything to make your brand visible, at least take advantage of the platform they frequently use.

Your competition has one

Need we say more?

Do you have a mobile-friendly site? Share us what led you to create one and how it greatly affect your business.

About the author: When she couldn’t be found eating pizza or indulging on sweets, Chie writes for Zapals — a global shopping site that sells anything and everything you need under the sun—from home appliances to electronics.