To Start, operate and grow a proper ecommerce website takes a lot of time. Yes a lot of time. And putting in all your efforts to sell your stuff takes a huge lot of work. Trust me a lot of work. Ecommerce industry is today considered to be a great business, but the only way you can turn out to be successful is through the entire process of monetization.

Despite the rise of ecommerce industry in social media, email marketing continues to remain one of the most powerful ecommerce marketing, tools engaging prospects and customers increasing the ROI. Infact according to a study conducted by Custora, email marketing accounts for approximately 7% of all the ecommerce user acquisitions making it second only to search. Given below are the 6 major ecommerce email tactics the successful business organizations should be using this 2017.

Sending notifications of the upcoming or ongoing sales: When you have launched a sale, your potential customers can be anywhere. You will have to choose a channel that is guaranteed to be checked for delivering the notification in their inbox. Emails can be used to notify your customers and subscribers of the ongoing sales getting launched in a few days. You can drip down the email campaigns for the entire sale duration promoting different aspects of what you will be promoting throughout the email.

Website Email Forms: Placing an email subscription form in the footer of the page should be given for every ecommerce business website. Try and use the copy wisely inciting the potential customers with different offers and the coupon vouchers. Just present them with an offer that they can refuse and you will get to see an uplift in the email subscribers. Say for example urban outfitters home page is usually filled with a delighted copy and once you have a look at it you will feel that they have forgotten about their inspiration in the footer section.

The Website Pop- Ups: Most of the ecommerce websites today are using the pop-up windows in order to attract more and more of email subscribers. Though this may sound to be a bit intrusive some of us still think that this is the smartest thing one can do in most of the cases. We all do know how expensive it is to acquire new customers, and things we will have to do to capture the email addresses of people who will be visiting your store. The ecommerce websites have been using pop – ups in many different ways. The most common ones generally appear to be a pop up that just appears for the new users on the front page for a certain period of time. Below is one of the best example for it.

Social proof: People trust people, and sometimes the consumers before buying any products or services from an ecommerce website just need an assurance. Having a social proof on a website as well as your emails can really help in boosting up your ecommerce sales. This proof generally includes the number of individuals who have come forward and brought the products from you. Say for example using emails message as a chance to let your customers know that more than 1000 individuals have purchased the products and services from you, will trigger the sense of urgency and feeling of losing out something.

Sending a buying guide: Customers are facing hell lot of issues while they are shopping online. They are not sure of what they have to buy and what not. This generally happens during the holiday season when millions of individuals are using the google search gift guide and the other similar kind of keywords. The marketing brief given for such kind of issues is a straightforward thing helping customers make right decisions, and then promote actions using discounts and detail coupled with scarcity. If you are able to send emails that help people in making the right decision, you will not just see an increase in the sales but will also help in establishing a good reputation for your brand. Trust me your customers will definitely appreciate this.

Making Your Own Original Content: Nothing helps in building a stronger connection with your customers unlike the original content. Trying into your new content marketing strategy from the above you do have the unique opportunity choosing between the original and the unoriginal content. Organizations have used content pulled around from the web in their ecommerce SEO strategies freeing up time from the other business tasks. Though this will not have the same effect as the original effect. How will your customers turn out to respond if they ever knew that their original company podcast came out from every week? Content like videos, blogs and audio segments will help you build the ecommerce websites as a knowledge based for the ones who are interested in learning more about your business.

Making Your Delivery Options Much Better Than The Rest: Zappos has the best delivery option and the occasion expedited delivery for all their clients and customers. This makes them feel really special. So does your company stand out for the better options of a delivery? Think of the different ways you could speed up your company delivery options with an easy way of standing ahead of their competitors.

Reminding customers about the offers you have for them: Since online shopping is considered to be more habitual of doing research of their products and services, it is given that they might not purchase from your sale straight away. You can use emails to remind shoppers of the sale, how many days are left for them, how many products are sold, creating a sense of urgency driving in more number of sales.

To Conclude:
Have you used any of the above email marketing tactics for your ecommerce business? How did you begin using it and what results did you gain? In case you are wondering how to begin building your ecommerce website list for your ecommerce store? What other ecommerce strategies would you like to use in the upcoming year? Do leave your answers in the comments section below.

About The Author

Michael is the Marketing Manager at Ampliz, specializing in email verification services and marketing database management software, editing blogs, case studies, and guides. He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.