When you run a business, you spend a lot on advertising, promotion, trade shows, and so on. In short, substantial revenue goes into marketing. If you are an entrepreneur, you are likely searching for ways to cut your marketing expenditure. The solution is to harness the tremendous power of social media. The same social media which you use daily for posting your status updates, selfies, and what’s not! So, let’s explore the five inexpensive social media marketing tactics that you don’t know.

1. Create Incredible Content

This is the most inexpensive and yet, effective marketing technique. You can’t go wrong with this approach. Many of the top YouTubers and bloggers had used the technique to create a long list of followers. Creating incredible content is one of the building blocks of an effective marketing campaign. Make sure that you are consistent in creating quality content. Monitor social media, identify topics and optimize your content to make it impactful. Try to create content in which you are writing valuable tips. This will help you to establish yourself as an expert within your industry.

2. Use Engaging Videos

Another inexpensive tactic is focusing on engaging videos. Yes, when it comes to driving traffic, video is the undisputed king. Millions of businesses are making the most of videos to reach out to their target audience. It is not that your videos must be high-in production. There are now plenty of video creation tools that are available in the market.
So, try to create videos about your products or services. You can also present an interesting story about your brand. Your videos can be instructional, educational, or entertaining, but they must appeal to your target audience.

3. Focus on Organic Facebook Marketing

It is not possible to talk about social media marketing tactics without mentioning the biggest social media platform. With over 2 billion monthly active users, Facebook incredibly influences the shopping decisions of consumers. So, focus on organic Facebook marketing which will not cost you anything. You can either hire an experienced digital marketing professional or can learn Facebook marketing to do the stuff yourself.

4. Encourage Reviews

The new-age customers read online reviewers before making a purchase decision. Believe it or not, using online reviews for social media marketing can yield impressive results. Reviews can even make or break a brand. Since it is not always possible to get positive reviews, try to give some incentives such as an attractive discount. Keep trying new ways to encourage your customers to write reviews. When there is a sea of positive reviews, your business will become more visible to your target customers.

5. Reuse Old Posts

Make use of your old blog posts for creating social media content. So, you can reuse them for your social media posts or for creating impressive infographics. You can also use your old blog post to create a podcast. Sometimes, people prefer to listen instead of reading.

You don’t have to spend a fortune to do successful social media marketing. You have to focus on the right kind of strategies that have the potential to deliver the desired results.

Author Bio:

Prosenjit Das is associated with Karmick Solutions for over 8 years. He is a digital marketing expert actively engaged in devising result-oriented social media marketing strategies for a wide clientele.