The pandemic wreaked havoc all over the world.COVID-19 went on to close many businesses and the hardest hit of all was the hotel and travel sectors. At last, it seems that we can return to some kind of normality.If you own a hotel or travel agency, here are a few tried and tested digital marketing strategies to encourage new clients that you should consider.

1. Pay Per Click Advertising – PPC is a proven method of advertising online.There are so many platforms and variables that you need to use a digital marketing agency if you want the best ROI. The agency helps you to identify target groups and they know which platforms to place the ads in order to reach the right people. YouTube can also be a very productive platform for this and with quality advertising content, you can generate a high volume of interest in your business.
2. Search Engine Optimisation (SEO) – When a person decides they are going to travel, what do they do? The majority turn to Google search. This is the reason you need to find SEO consultants in Adelaide or in your location, if you live elsewhere, and have your digital platforms optimised for Google searches. The best online marketing services use a number of strategies to boost a website’s rankings within specific search terms.They have the tools to discover the most popular search terms and find out which terms best fit with your company.
3. Social Media Marketing – Almost every person has accounts with Facebook, Twitter and Instagram, which means you need to create accounts with them all.Posting quality content on a daily basis and interacting with users will greatly benefit you as well. Other than advertising, it is essential for you to create and develop a large social media following.This is something for the digital marketing agency, who have a team of social media marketing professionals. Once you provide them with access to your social media accounts, your online image would grow.Over time, they can generate a huge following.
4. Blogger Outreach – This is the best way to put inbound links on the Internet; professionally written blogs that contain carefully placed links to your landing page and the blogs are posted on popular web blogging sites, where many users read them. You can place a regular order of a specific number of these articles and most businesses that do will continue the campaign, as it delivers results.
5. Online Reviews – You need to join forces with one of the major online review organisations, such as Trustpilot or Google Reviews. People take note of online reviews, especially when from a trusted source and if you can provide the kind of service that gets you into the 5-stars rating, your business will reap the rewards.

The market will be opening up in a big way very soon and with some professional digital marketing, you can carve out your share of the market and establish your hotel or travel business at the top of the tree.If you would like a free online audit from a leading digital marketing agency, a Google search will put you in touch with the right company.